The “EcoVentures Hub” project supports entrepreneurs in Amman in enhancing the eco-responsibility of their products. Project beneficiaries will be trained in ideation and the design of eco-responsible products using design thinking methods; they will participate in workshops on prototyping eco-responsible products; they will be introduced to eco-friendly production techniques and materials; and finally, they will be guided in building the eco-friendly identity of their brand and developing the foundations of their marketing strategy.